From Aisle to Artisanal: C'est Mieux Pizza Dough

The French know best.

The prompt for this project was to take the impractical packaging of a item found at the grocery store and repackage it into something better.

I chose canned pizza crust. I found that in the can, the dough became hard to stretch and shape. I also realized that there weren’t many options at the time that catered to a variety of dietary needs.

And with that, C'est Mieux was born. This pizza dough offers consumers and option with higher quality ingredients and a wide variety of artisanal french bread pizza dough with or without toppings to take and bake right at home.

The packaging is design to stand out among competitors as a higher end option with its structured box, decorative detail and refined color scheme.

Achievements:

Winner - Silver: 2018 AFF District 3, Student Silver ADDY Award for Packaging Design

Winner - Gold: 2018 AFF Greenville, Student Gold ADDY Award for Packaging Design

Winner - Silver: 2018 AFF Greenville, Student Silver ADDY Award for Integrated Brand Identity Campaign

Created in 2018