From Aisle to Artisanal: C'est Mieux Pizza Dough
The French know best.
The prompt: take the impractical packaging of a item found at the grocery store and repackage it into something better.
I chose canned pizza crust, which I found difficult to shape and lacking in dietary variety.
So I created C’est Mieux, a premium take-and-bake French bread pizza dough, available with or without toppings and made with high-quality ingredients.
The new packaging features a structured box with elegant details and a refined color scheme, designed to stand out as a sophisticated, higher-end option on grocery shelves.
Achievements:
Winner - Silver: 2018 AFF District 3, Student Silver ADDY Award for Packaging Design
Winner - Gold: 2018 AFF Greenville, Student Gold ADDY Award for Packaging Design
Winner - Silver: 2018 AFF Greenville, Student Silver ADDY Award for Integrated Brand Identity Campaign
Created in 2017



