From Aisle to Artisanal: C'est Mieux Pizza Dough

The French know best.

The prompt: take the impractical packaging of a item found at the grocery store and repackage it into something better.

I chose canned pizza crust, which I found difficult to shape and lacking in dietary variety.

So I created C’est Mieux, a premium take-and-bake French bread pizza dough, available with or without toppings and made with high-quality ingredients.

The new packaging features a structured box with elegant details and a refined color scheme, designed to stand out as a sophisticated, higher-end option on grocery shelves.

Achievements:

Winner - Silver: 2018 AFF District 3, Student Silver ADDY Award for Packaging Design

Winner - Gold: 2018 AFF Greenville, Student Gold ADDY Award for Packaging Design

Winner - Silver: 2018 AFF Greenville, Student Silver ADDY Award for Integrated Brand Identity Campaign

Created in 2017