A Fresh Look for a classic brand

As the Brand Manager of Votivo Candles, my role centered around conceptualizing a visually impactful and cohesive design that reflects the brand's identity while updating its look and feel for the first time since 1994.

The design process was all encompassing including technical product design and communication with vendors, fragrance development and ideation, marketing and copywriting to streamline brand voice and photo styling and concepting.

Through iterative design processes alongside a diverse team of talent, I ensured that the final packaging aligns with Votivo's mission to provide a candle experience that is made for moments.

My photo styling work brings these designs to life in real-world campaigns.